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Bell Target #21

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Gumslinger View Drop Down
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    Posted: August-01-2021 at 2:04am

I guess it was a fit of marketing optimism that Daisy decided to provide its audience with an indoor shooting opportunity, presumably for the snowy months.

 Now, to sell this to the parents (who also had to look at the thing) it needed to be attractive enough to have in the house. The generic bell targets at the time were either plain, industrial boxes, or gaudy, carnival / shooting gallery contraptions.

 So a nice-sized, nickel-plated (and with just enough design flourish) target box was born.

The design fell to Daisy employee W.E. Hawthorne. He submitted a patent application March 1911, and patented it July 1912 (#1,032,060).

 Boy, it was hard to come up with any information on this bell target. The Daisy museum had no information, nor did the internet. So, I took a different tack. I have a copy of Bob Boccaccio’s Daisy Air Rifle Paper Targets and son-of-Daisy gun, there it was.

 Mr. Boccaccio shows a Daisy paper target (circa 1911), the reverse of which has this bell target picture and description. Bob indicates that this is “the #21 Bell Target”, manufactured 1911-1915.

 Subsequently, I found images of this target in period wholesale catalogs, but oddly, I have never seen it advertised for sale, either wholesale or retail. The target card says it was available for 50-cents. So, was it ever sold? Or sold so little that the market fell flat? Anyway, here’s one now.

 By the way--has anybody ever seen surviving paper targets for this thing? I would like to put one together with this bell box just to complete the package. Thanks, Jay








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cobalt327 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cobalt327 Quote  Post ReplyReply Direct Link To This Post Posted: August-01-2021 at 1:41pm
Thanks for another very interesting write-up, Jay! I never saw one like yours before now.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote jackdog Quote  Post ReplyReply Direct Link To This Post Posted: August-01-2021 at 5:39pm
Nice write up Jay!!  Being a Daisy Target collector it was very interesting... 
I have tons of targets for the #27 , #77, and #77B Bell target and a bunch of others for just hanging on a tree or fence. But do not have any I would say were used for the #21 (I always thought this was a #71??).  I do have a nice scan of a #21 Target which I will post...
I have had the 21 target ready to reproduce for my own use for quite some time but did not know what size it should be.  Jay if you measure the frame where the target goes on that #21 I can make you a repo until you find an original.  If you need any #27 targets just send me an email.
Here are some pics:


From my images... Pic of #21 target - front



From my images...Pic of #21 target back



Repo ready to print (front)



Repo ready to print (back)




Some #27 targets I have... Jay email me if you need any for your display.


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Post Options Post Options   Thanks (0) Thanks(0)   Quote Gumslinger Quote  Post ReplyReply Direct Link To This Post Posted: August-02-2021 at 12:31am

Rick, I should have known to run this by you first (could have saved me a lot of research). I have here the page from Bob Boccaccio’s 2003 book which ID’ed the unit for me. This was the ONLY reference I could find for this bell target.

Bob's book says this box uses a target 4 ½ ” by 5 3/4”. My cut-to-fit paper gives me a flat paper fit of 4 ½ ” wide by 5 7/16” tall. Now, I must say the four metal corners are not ‘square’ pockets, as they are slightly dome shaped and tight on the outer dimensions. Bob’s reference also says these targets are of “heavy cardstock”, the thickness of which I cannot determine, but as an approximation, a thickness of 10 post-it notes seems to be a rough gauge.

 Rick, for your information I’m including an ad from a 1910 British sporting magazine which features an “Improved Daisy” pellet catcher box. I don’t know if it was a Daisy product.

 By the way, my neighbor was looking over this No 21 box, and said something that might explain why these things are so uncommon. He said: “You know, when this thing was new and shiny I bet it was too pretty to shoot at. No wonder no one bought them…”.




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Post Options Post Options   Thanks (0) Thanks(0)   Quote jackdog Quote  Post ReplyReply Direct Link To This Post Posted: August-02-2021 at 3:25pm
Jay.. Nice pics and more good info.... Send me your address please. I have it somewhere but too lazy to hunt for it. 
  Using my graphics program and the proportional sizing feature the original image gives me the following actual size:  4.5 inch wide by 5 and 7/16 high... same as you noted.. So that is what I printed them at.  Printed on 110lb card stock and sealed with a grumbacher fixative.   See Pics below.

Never saw the British target box.  I will assume it is not a Daisy product. But??
The price of 50 cents in 1910 is equivalent to $14.30 buying power today.  Maybe another reason why not many were sold... ?

Regards, Rick









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Post Options Post Options   Thanks (1) Thanks(1)   Quote cobalt327 Quote  Post ReplyReply Direct Link To This Post Posted: August-02-2021 at 3:43pm
Rick, those targets turned out great!
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Gumslinger Quote  Post ReplyReply Direct Link To This Post Posted: August-02-2021 at 3:45pm
Outstanding Rick! Thanks--I'll be in touch!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote jackdog Quote  Post ReplyReply Direct Link To This Post Posted: August-02-2021 at 4:23pm
Thanks Mark.. Instead of doing a lot of photoshop clean-up on these images I kept it looking very aged..

You have my email if you want any just drop me a note...
Rick
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Daisy Pete Quote  Post ReplyReply Direct Link To This Post Posted: August-03-2021 at 12:59pm
The target that I have measures 4 1/2" W x 5 3/8" H. It has your target pictured on the back of it along with the B3 "Daisy Special". 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote jackdog Quote  Post ReplyReply Direct Link To This Post Posted: August-03-2021 at 9:57pm
Thanks Pete for that info... I actually had this measurement come out at 5 - 13/32 so either 
5 - 3/8 or 5 - 7/16 is in the ball bark for the height of the target.   But it is good you have one and actually measured it.  

If you indeed have this target could you describe the paper weight?  Is it like a newspaper, a piece of paper, or more like a postcard?   Just curious.  Thanks for the post.
Rick
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